Privacy Policy

This Privacy Policy explains how Sellfinity (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit or make a purchase from our website.

We are committed to protecting your privacy and handling your personal data in a transparent and secure manner, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

When you visit or interact with our website, we may collect the following types of information:

Personal Information you provide

  • Full name

  • Billing and delivery address

  • Email address

  • Phone number

  • Payment-related details (processed securely by third-party payment providers; we do not store full card details)

Order and transaction information

  • Products purchased

  • Order history

  • Delivery and fulfilment details

  • Refunds or return requests

Technical and usage information

  • IP address

  • Browser type and device information

  • Pages visited and actions taken on our site

  • Cookies and similar tracking technologies

2. How We Use Your Information

We use your personal information only when necessary and for legitimate business purposes, including:

  • To process and fulfil your orders

  • To arrange delivery and provide shipping updates

  • To communicate with you about your order, account, or enquiries

  • To provide customer support and resolve issues

  • To improve our website, services, and customer experience

  • To comply with legal, tax, and regulatory obligations

  • To prevent fraud, misuse, or unauthorised activity

We do not sell, rent, or trade your personal data to third parties.

3. Legal Basis for Processing Data

We process your personal data under one or more of the following legal bases:

  • Performance of a contract (to fulfil your order)

  • Compliance with legal obligations

  • Legitimate business interests (such as improving our services and preventing fraud)

  • Your consent (where required, such as for marketing communications)

4. Sharing Your Information

We may share limited personal information with trusted third parties only where necessary, including:

  • Payment processors (to securely process payments)

  • Delivery and logistics partners (to deliver your order)

  • IT and website service providers (to operate and maintain our website)

  • Legal or regulatory authorities where required by law

All third parties are required to handle your data securely and in accordance with applicable data protection laws.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Enable core website functionality

  • Remember your preferences

  • Analyse website traffic and performance

  • Improve user experience

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

6. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil orders and provide services

  • Comply with legal and accounting requirements

  • Resolve disputes and enforce agreements

When data is no longer required, it is securely deleted or anonymised.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data against:

  • Unauthorised access

  • Loss, misuse, or alteration

  • Disclosure or destruction

These measures include secure servers, encrypted connections, and access controls. While no system is 100% secure, we take data protection seriously and continuously review our security practices.

8. Your Rights

Under UK data protection laws, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data (where legally permitted)

  • Object to or restrict certain types of data processing

  • Request data portability

  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details provided on our Contact page.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies separately.

10. Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices. Any updates will be published on this page, and continued use of our website constitutes acceptance of the revised policy.

12. Contact Us

If you have any questions about this Privacy Policy, your personal data, or how we handle privacy matters, please contact us via our Contact page. We aim to respond promptly during business days.